Sharekhan puts 'buy' on Balaji Telefilms; target Rs 268

MUMBAI: Sharekhan has maintained ‘buy’ on Balaji Telefilms for a target price of Rs 268. The company has denied any plans to launch a Hindi general entertainment channel, dismissing the media reports on the company's GEC plans as pure speculation.

Sharekhan opines that the launch of a Hindi general entertainment channel in the current cluttered and highly competitive scenario will have severe financial implications for the company and also affect its core business of television content. Hence, the brokerage is inclined to believe that the reports of the launch of a general entertainment channel by the company are mere speculation.

The company has launched a new show, ‘Kootukari’, on Surya TV. Earlier ‘Kalyani’, another of its show on Surya TV, had gone off air in mid July 2008. Balaji Television will be offered additional slots on various channels of Sun Network, which will help it, increase the number of programmes under the sponsored segment.

Sharekhan’s interaction with the company's management suggests that the maximum number of programmes that could be launched in the sponsored category can go up to eight against the current four shows. However, despite an increase in the sponsored programming hours, the contribution of the sponsored content business to the company's top line and bottom line shall remain relatively small.

The brokerage has understood that no further development has taken place on the proposed stake sale by STAR. The promoters of Balaji Televisions had been given 240 days (ending April 2009) to buy out STAR's 25.99 per cent stake in the company at Rs 190 per share. Considering the quantum of the amount involved (Rs322 crore), Sharekhan expects the promoters to rope in financial/strategic partners which might lead to an open offer. The open offer would be a trigger for the stock.

Sharekhan’s outlook on the television content business of Balaji Television remains positive, as the company is a scaleable player in a non-scaleable business. However, the near-term profitability of Balaji television would be affected by a drop in the realisations due to the end of the company's exclusivity arrangement with STAR and the going off air of one of its popular shows, ‘Kahani Ghar Ghar Kii’.

At the market price of Rs 148.7, the stock trades at 7.5x FY2010E earnings per share (EPS) of Rs 19.9.
thanks to: economictimes.indiatimes.com